Our hospital Charity will officially be launching their refreshed brand on Saturday 1st June. To get the wheels in motion with their fresh new energy, they have launched their brand-new website today.

CHFT's Charity makes a lasting and meaningful difference to patients and families in our hospitals and across the communities we serve. As part of their ongoing efforts and growth, the charity is rebranding to better align with their vision and values.

Emma Kovaleski, Charity Manager, said: “We have been working behind the scenes on a refresh and reset of the charity the best part of two years and we are delighted to relaunch our amazing new identity and charity strategy from the 1st June with a series of events.

“Our rebrand is not just about buzzing brand words, it’s been about finding our true voice and building an authentic brand that impacts lives.

“Our new logo is instantly recognisable by its entwined C and H surrounded by an amazing ray of sunshine. Our symbols are a visual metaphor for the work the charity does. It radiates positivity synonymous with the charity approach to fundraising and making a positive difference for patients and colleagues at CHFT. The yellow and orange are vibrant, warm, and positive, reflecting the energy and positivity at the heart of everything we do.

“The new Charity Strategy details five funding priorities for the charity, and how these will be achieved.”

The rebranding initiative will accompany an Amazing in Action Week from 1st to 8th June. The Charity team are encouraging as many colleagues and supporters to get involved as they embark on a new chapter, to raise their profile and offer even greater levels of support and funding at CHFT.

The website www.chftcharity.co.uk will have regular updates on how you can get involved in our Amazing in Action Week.  The charity will be releasing events, downloadable resources and much more.