Our Communications Team colleagues are celebrating after winning a prestigious NHS Communicate Award on Thursday last week.
They were joint winners in the Best Use of Digital Communications and Engagement category – in recognition of last year's We are #TeamCHFT video, which was produced in partnership with the Recruitment Team. The emotional, day-in-the-life film was shot over three days, and aimed to show a realistic picture of what it's like to work for the Trust.
The judges said: "The CHFT team developed a creative, insight-led campaign that delivered. This is a different approach to using video on socials which really gets the message across in a unique way, creating the emotional hook that is required, with good evidence of meeting the brief which has expanded to other areas of the Trust. Well done for going with this brave approach."
Head of Communications, Amy Campbell (pictured right), said: “For us to be joint winners alongside the London Ambulance Service is an absolute privilege for such a small team.
"In choosing to tell the story of CHFT without using a single word, we knew we were taking a risk. But it's thanks to the hard work of our colleagues that we were able to capture such emotional and moving scenes.
"We spend our careers promoting others, so it's a bit strange for us to be in the spotlight for once. It's a great boost for us to be recognised in this popular category, and to be rewarded for trying something different. Huge thanks go to Jacqui Booth and Megan Litjens for always working their socks off and making it such a great team to be a part of."
The team were also shortlisted as finalists in the Internal Communications and Staff Engagement Award for their efforts to develop and improve internal communications.