The Trust's new One Culture of Care logo makes its debut this week - just in time for Valentine's Day.
The existing One Culture of Care internal brand, with its heart-in-hands motif, has been used across the Trust the since 2019. It's now got a fresh new look, with an eye-catching patchwork design.
To coincide with the roll-out, the Trust's brand guidelines have also been updated, with clearer guidance on how to present visual and written information in a professional and consistent way.
And, for the first time, departments, services and divisions have been provided their own variation of the Trust logo to use on communications materials. These service-specific logos can be downloaded from the branding pages on the Intranet, where there are also updated document templates.
Director of Workforce and Organisational Development, Suzanne Dunkley, said: “You may have spotted that our One Culture of Care (OCoC) branding has had a bit of a face lift to make it more visually accessible.
"Over the coming weeks, our comms and workforce and OD teams will be transferring all One Culture of Care material, including our values and behaviours posters, to the new brand.
"Whilst the brand is changing, the messages behind OCoC are the same – to care for ourselves and each other in the same way we care for our patients. And that message has never been more important than now – so, if you want to try out some of the newly branded materials, now might also be a great time to review your One Culture of Care Charters.
"Thanks to Michael Simpson (as always!) and to our comms team for redesigning our values and behaviours posters and for taking the refreshed OCOC look ‘on the road’ with colleagues to get feedback. The feedback so far is great."
Head of Communications, Amy Campbell, pictured below, said: "Visual accessibility is really important to us, and the new One Culture of Care logo is clean, fresh, and easy to read.
“Valentine’s Week is a great opportunity to spread the word (and some love) about the new logo, which we've kept centred around a heart motif. After all One Culture of Care is at the heart of all we do."
"I'd encourage all colleagues to familiarise themselves with the updated Trust brand guidelines. There are some handy tips and tricks and time-saving templates on our Intranet pages. If you have any questions, please don't hesitate to get in touch with the communications team at firstname.lastname@example.org."