The Yorkshire Fertility service has gone live with a new look and a new website today. The new look is the result of extensive engagement with patients, families and colleagues who have praised the fresh, caring imagery and clear information.

Business Support Manager for Yorkshire Fertility, Amy Tomlinson, has been leading the project from the very beginning. Amy said: “It was a joy to involve patients and colleagues in the refresh of our brand and website. We wanted a new image that resonates with our patients and a website which is easier to navigate for people to find what they need. Thanks to everyone involved we have a clear layout that is easy to use and works better for both patients and colleagues. We’ve had some wonderful feedback from colleagues.”

The feedback from patients has been overwhelmingly positive too:

Jennifer and Maddie said: “We think this logo works so well. The emphasis being on conception rather than having a baby image is a solid idea and the hands give a sense of caring.”

Alex and Amy said: “It’s modern, inclusive, simple and effective!”

Becky said: “The new logo and website look great. The website is easy to navigate and is full of useful information. Any future patients should get a true feel for Yorkshire Fertility and your brilliant services alongside all the information they might need to take their first step into treatment.”

Saba said: “The site is clear and easy to navigate, mobile-friendly, and the Yorkshire Fertility logo is very appealing. The patient reviews are also a valuable addition, as they can provide reassurance and encouragement to others who may be going through a similar experience."

Mohammed said: "Quite simply put, we love it!”

Yorkshire Fertility also worked closely with The Health Informatics Service (THIS) who developed the new website.

Senior Web Developer, Sophie Thomas, said: “This project has been a collaborative piece between senior and junior developer roles in the team, providing Adam with his first big development opportunity. This project is a great example of our One Culture of Care in action. Thank you to the whole team at Yorkshire Fertility for enabling this development opportunity for a member of our team. We look forward to continuing our work together as we enhance the experience patients have when using your website.”